What really drives strategic decisions behind high-level corporate events? Step into the shoes of senior decision-makers and face the kind of dilemmas they encounter when business goals, audience expectations and limited resources collide. Take part in live decision-making and discover what it really takes to deliver impact under pressure.

Learning outcomes:

Discover how senior corporate leaders design events that align with business goals in complex or high-pressure environments

Evaluate real-life event scenarios to improve decision-making under constraints like rising costs and shrinking budgets

Interpret leadership styles and strategic approaches used to manage cultural diversity in global event planning

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits

* CMP/CEU Approved: Domain A: Strategic Planning, 0.5 credits

* CSEP Approved