Manager Events and Customer Relations
Orange Poland
Oktawia is a marketing manager with over 15 years’ experience in the telecommunications industry, focused on the B2B market. She leads event strategy and builds strong relationships with Enterprise clients. Her portfolio includes high-profile branding and communication projects, such as the B2B fan zone during the UEFA EURO Championships in Poland and Ukraine. Passionate about sharing knowledge, Oktawia mentors in both internal and external programs. She’s a member of UNICEO and Eva Alliance. Outside work, she enjoys geocaching and sailing, and is always keen to meet new people and hear inspiring stories.
Date

What really drives strategic decisions behind high-level corporate events? Step into the shoes of senior decision-makers and face the kind of dilemmas they encounter when business goals, audience expectations and limited resources collide. Take part in live decision-making and discover what it really takes to deliver impact under pressure.
Learning outcomes:
Discover how senior corporate leaders design events that align with business goals in complex or high-pressure environments
Evaluate real-life event scenarios to improve decision-making under constraints like rising costs and shrinking budgets
Interpret leadership styles and strategic approaches used to manage cultural diversity in global event planning
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CMP/CEU Approved: Domain A: Strategic Planning, 0.5 credits
* CSEP Approved