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head of Events
UNICEO
Debora Piovesan has more than 20 years of senior experience across the corporate, association and tourism sectors. She has led departments and teams at organizations including Ericsson, Merck, Daiichi Sankyo and the European Society for Organ Transplantation (ESOT), overseeing strategy, operations and content-led programs.
As Head of Live Communication at UNICEO®, Debora curates formats and partnerships for international corporate leaders, supporting collaboration, knowledge sharing and community development.
She also works internationally as a consultant, trainer, moderator and speaker, focusing on stakeholder engagement, strategic communication and the experience economy.
From 2026, Debora will serve on the Advisory Committee of the Master in Tourism Management at Ca’ Foscari University of Venice. She holds a Master’s degree in Marketing Management and has training in theatrical direction.
Date
What really drives strategic decisions behind high-level corporate events? Step into the shoes of senior decision-makers and face the kind of dilemmas they encounter when business goals, audience expectations and limited resources collide. Take part in live decision-making and discover what it really takes to deliver impact under pressure.
Learning outcomes:
Discover how senior corporate leaders design events that align with business goals in complex or high-pressure environments
Evaluate real-life event scenarios to improve decision-making under constraints like rising costs and shrinking budgets
Interpret leadership styles and strategic approaches used to manage cultural diversity in global event planning
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CMP/CEU Approved: Domain A: Strategic Planning, 0.5 credits
* CSEP Approved