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Executive Producer
WPI Event Partners
Marcy Manley is an executive producer and live experience strategist. Her 30-year-plus career blends creative vision with high-level program design, management and execution. She has had success in leading Fortune 100 and 500 client relationships across a wide range of industries. Marcy is a motivational leader known for a hands-on, lead-by-example style.
She is a live music enthusiast and a regular on the golf course.
Date
Explore the critical importance of understanding client needs when designing session content, why inspiration and engagement should be at the heart of every program, and how creative elements can transform events into unforgettable experiences. Join industry icons Marcy and Jaki as they share hard-earned insights and bold ideas from decades at the forefront of meetings and events.
Learning outcomes:
Integrate bold, creative elements that drive participation, connection and impact
Recognize why inspiration and connection are essential to audience satisfaction
Apply proven strategies to uncover and clarify what clients truly want
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CMP/CEU Approved: Domain H: Event Design, 0.75 credits
* CSEP Approved