Explore the critical importance of understanding client needs when designing session content, why inspiration and engagement should be at the heart of every program, and how creative elements can transform events into unforgettable experiences. Join industry icons Marcy and Jaki as they share hard-earned insights and bold ideas from decades at the forefront of meetings and events.

Learning outcomes:

Integrate bold, creative elements that drive participation, connection and impact

Recognize why inspiration and connection are essential to audience satisfaction

Apply proven strategies to uncover and clarify what clients truly want

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits

* CMP/CEU Approved: Domain H: Event Design, 0.75 credits

* CSEP Approved