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Executive Editor
Skift Meetings
Andrea Doyle is an award-winning journalist with more than 30 years of experience covering the meetings, events and trade show industries.
As Executive Editor at Skift Meetings, Andrea brings extensive industry knowledge and a passion for compelling storytelling to her work. Her byline has appeared in a wide range of publications, including The Record, Successful Meetings Magazine, Avenue Magazine, New Jersey Health and Beauty and Bergen Health & Life Magazine.
Throughout her career, Andrea has received numerous honors, including Gold Awards from the American Society of Business Publication Editors (ASBPE), a Jesse H. Neal Award, a Travel Media Showcase Journalist Award and a New Jersey Press Association Scholarship.
She has reported on key trends in the meetings and incentives industry and profiled notable figures including restaurateur Danny Meyer and Captain Chesley “Sully” Sullenberger.
Andrea holds a BA in English and Journalism from New York University.
When she’s not writing, Andrea enjoys yoga, hiking, the beach and live music. She got her first and only tattoo at IMEX 2019, thanks to tā moko artist Arekatera “Katz” Maihi at the New Zealand booth.
![Skift Meetings [AI] Innovation Lab](https://di9mr54a05a64.cloudfront.net/api-imexexhibitions.expoplatform.com/image/300x169xf-webp/MTc1NjE5OTY4ODY4YWQ3YjA4ZDU0OGQ=.png)
Date
Explore the critical importance of understanding client needs when designing session content, why inspiration and engagement should be at the heart of every program, and how creative elements can transform events into unforgettable experiences. Join industry icons Marcy and Jaki as they share hard-earned insights and bold ideas from decades at the forefront of meetings and events.
Learning outcomes:
Integrate bold, creative elements that drive participation, connection and impact
Recognize why inspiration and connection are essential to audience satisfaction
Apply proven strategies to uncover and clarify what clients truly want
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CMP/CEU Approved: Domain H: Event Design, 0.75 credits
* CSEP Approved
Industry media experts reveal what gets covered and what gets ignored in event tech news. Learn how to craft stories that journalists actually want to tell.
Learning outcomes:
Understand media coverage criteria
Craft newsworthy story angles
Build relationships with industry journalists
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.50 credits