In today’s digital-first world, the need to build genuine relationships has never been greater. Explore how you can put human interaction front and center—even if it means rethinking what you consider efficient—to reach meaningful outcomes more quickly. Hear ideas on how to spark connections at events, the impact of personalization, and creative ways to harness the power of human interaction.

Learning outcomes:

Understand how the relationship economy is foundational for our industry

Explore how AI can be used to enhance personalization at events

Gain practical tips on how to build human connection at events

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.50 credits

* CMP/CEU Approved: Domain K: Technology Integration, 0.5 credits

* CSEP Approved