JT Long

Vice President and Editorial Director

Smart Meetings

www.smartmeetings.com

About the Speaker/Moderator

JT Long is Vice President and Content Director at Smart Meetings, where she oversees content strategy for the publication. She also hosts the What One Thing? podcast and Knowledge Exchange webinars, bringing industry professionals together to share insights, experiences and resources.

Matchmaking Information

Attending

Media power panel: Uncover getting covered

Tech Innovation and AI

Media power panel: Uncover getting covered

Wednesday, Oct 8, 2025

10:00 AM - 10:30 AM | America/Los_Angeles

Bayside Education | IMEX Tech Education, Stand F200

Speaker/Moderator's Sessions (1)

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Session

Tech Innovation and AI

Wednesday, Oct 8, 2025

10:00 AM - 10:30 AM | America/Los_Angeles

Education session

Bayside Education | IMEX Tech Education, Stand F200

English

Media power panel: Uncover getting covered

Industry media experts reveal what gets covered and what gets ignored in event tech news. Learn how to craft stories that journalists actually want to tell.

Learning outcomes:

Understand media coverage criteria

Craft newsworthy story angles

Build relationships with industry journalists

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.50 credits

Event tech

Marketing

Speakers (3)

Andrea Doyle

Executive Editor, Skift Meetings

JT Long

Vice President and Editorial Director, Smart Meetings