The future of business events isn’t something we should wait for, it’s something we should co-crate. Draw on connections between the DNEXT Future Study and the Destination Reputation Study to explore how planners and destination professionals can collaborate to deliver events that meet rising expectations for relevance, inclusivity and impact. Through real-world scenarios, dive into what today’s data tells us about tomorrow’s opportunities, shaping not only how destinations are perceived, but how they perform.

Learning outcomes:

Build trust and alignment through shared data and transparent collaboration

Translate future trends and reputation insights into event and destination strategy

Bridge perception gaps to meet evolving attendee and stakeholder expectations

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 6: Destination Planning