Events are often seen as one-off moments—rather than strategic opportunities. Explore how events, when paired with smart data analytics, can drive real sales growth. AssetMark used its Cvent attendee data to track how customer behaviour shifts after attending multiple key events. With over 90 customer events a year across nine formats, the results speak for themselves—customers who attend grow their businesses.

Move from simply running events to designing integrated, insight-led experiences. Leave with practical tactics to elevate your event strategy and collaborate more effectively with your teams and partners. Build a data-informed event strategy that boosts ROI and shapes future experiences. Adapt these strategies across industries—tailoring your approach to fit your goals, audience and business model.

Learning outcomes:

Pinpoint key engagement metrics to track during events

Align event planning with strategic business goals

Reframe the role of third-party partners from tactical executors to strategic collaborators

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.50 credits

* CSEP Approved