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Partner, SVP of Sales Strategy
Unbridled Solutions
Stephanie Grey is the Senior Vice President of Sales and Strategy at Unbridled, bringing over 20 years’ experience in corporate meetings, event strategy and strategic sales leadership. A seasoned expert in orchestrating impactful experiences and building enterprise-level partnerships, Stephanie has led national initiatives for top organizations and played a key role in shaping Unbridled’s growth, particularly on the East Coast.
Known across the industry for her strategic mindset, client-centric approach and deep expertise in event planning and negotiation, she combines innovative thinking with operational excellence to deliver tailored solutions that drive long-term value.
Beyond her client work, Stephanie is passionate about identifying and developing talent, helping individuals thrive in their unique contributions. She plays a pivotal role in inspiring emerging leaders both within Unbridled and among her clients, championing leadership development that fosters confidence, purpose and lasting impact.
Date
Events are often seen as one-off moments—rather than strategic opportunities. Explore how events, when paired with smart data analytics, can drive real sales growth. AssetMark used its Cvent attendee data to track how customer behaviour shifts after attending multiple key events. With over 90 customer events a year across nine formats, the results speak for themselves—customers who attend grow their businesses.
Move from simply running events to designing integrated, insight-led experiences. Leave with practical tactics to elevate your event strategy and collaborate more effectively with your teams and partners. Build a data-informed event strategy that boosts ROI and shapes future experiences. Adapt these strategies across industries—tailoring your approach to fit your goals, audience and business model.
Learning outcomes:
Pinpoint key engagement metrics to track during events
Align event planning with strategic business goals
Reframe the role of third-party partners from tactical executors to strategic collaborators
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.50 credits
* CSEP Approved