As younger audiences increasingly question why they should leave home for experiences they could access online, the answer lies in creating immersive storytelling experiences that make attendees feel part of something unique and different, something they can't experience at home alone or in the digital world.

Draw on cultural traditions to foster deeper connections, boost satisfaction and create memorable experiences that keep attendees returning. Guided by neuroscience insights and human-centric design experts, experience some of these cultural traditions while learning how to adapt them for their own events. Leave equipped with practical tactics to design events that are more resilient, human-centered and compelling.

Learning outcomes:

Design for emotional connection and resilience

Implement neuroscience-backed engagement strategies

Draw inspiration from global cultural traditions

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits

* CSEP Approved