Head of Events
EARMA
Johanna is a high-energy event manager, association leader and well-being consultant on a mission to embed well-being into every aspect of (event) life—from teams and timelines to venues and the full attendee experience.
She leads the largest team at the European Association of Research Managers and Administrators (EARMA), overseeing most of the organization’s operations and its flagship conference with over 2,200 participants.
With over 15 years’ global event experience across formats and sectors, Johanna brings industry insight together with her lifelong passion for well-being. A former international school well-being representative and long-time yoga and wellness business owner, she is a certified Mental Health First Aider, Instructor and internationally recognized coach.
She is the creator of the first CPD-certified Mental Wellbeing Certification for Event Professionals, a practical course designed for teams, venues, agencies and freelancers who want to build healthier, more sustainable ways of working in the fast-paced event world.
Johanna also founded the Event Managers Exchange, a global, sales-free mastermind community for event professionals to connect, share and grow together. She mentors through Elevate and BEFuture and is a regular speaker at industry events including IMEX, PCMA, ICCA and ESAE.
Date

As younger audiences increasingly question why they should leave home for experiences they could access online, the answer lies in creating immersive storytelling experiences that make attendees feel part of something unique and different, something they can't experience at home alone or in the digital world.
Draw on cultural traditions to foster deeper connections, boost satisfaction and create memorable experiences that keep attendees returning. Guided by neuroscience insights and human-centric design experts, experience some of these cultural traditions while learning how to adapt them for their own events. Leave equipped with practical tactics to design events that are more resilient, human-centered and compelling.
Learning outcomes:
Design for emotional connection and resilience
Implement neuroscience-backed engagement strategies
Draw inspiration from global cultural traditions
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits
* CSEP Approved