Explore how our brains are hardwired for narrative. These narratives create self-defining memories that can alter attitudes, drive behavior and shape identities. Jessica and Mat explain how to design transformative experiences using storytelling.

Learning outcomes:

Deconstruct the relationship between stories, attitudes, identity and behavior

Identify key storytelling principles that can be applied to design experiences

Understand how storytelling can contribute to the formation of transformative identity narratives

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits

* CSEP Approved