SVP, Strategy
XD Agency
Jessica Weickert is an experience strategy powerhouse. She is driven by an unwavering belief that transformative experiences hold the power to solve some of our world's most complex challenges. As Senior Vice President of Strategy at XD Agency, an award-winning independent experiential agency, Jessica leads a team of emotioneers committed to applying neuroaesthetics to craft powerful moments that improve well-being and amplify human potential.
Jessica has been recognized as one of Women We Admire's Top 50 Women Leaders for her nearly 20 years of work with clients including LEGO, CrowdStrike and Lowe's. She also earned a seat on the World Experience Council (WXO), a global institution of leading experience visionaries dedicated to improving the quality of experiences. Above all her professional achievements, Jessica's proudest role is being a mom.
Date

Explore how our brains are hardwired for narrative. These narratives create self-defining memories that can alter attitudes, drive behavior and shape identities. Jessica and Mat explain how to design transformative experiences using storytelling.
Learning outcomes:
Deconstruct the relationship between stories, attitudes, identity and behavior
Identify key storytelling principles that can be applied to design experiences
Understand how storytelling can contribute to the formation of transformative identity narratives
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CSEP Approved