In a world overflowing with data, the challenge isn’t just collecting it — it’s knowing how to tap into the right insights to drive meaningful change. Explore how to unlock untapped data sources, break down fragmented systems and rethink how you design experiences to foster year-round engagement and community growth, while delivering value to brand partners and sponsors. Learn how to leverage AI to analyze vast amounts of data, uncover key trends and shape a strategic playbook for future events.

Sponsored by The Expo Group

Learning outcomes:

Discover how to extend the life of your event by using data to create continuous touchpoints that foster ongoing audience connection and community growth

Learn how to build a data-driven business case using real-time audience insights to deliver measurable ROI to your brand partners and sponsors

Capitalize on five key macro trends by leveraging deep research and analysis of millions of real-time data points to drive strategic decision-making

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 1.0 credits

* CMP/CEU Approved: Domain L: Evaluation Process, 1.0 credits

* CSEP Approved