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SVP Strategy & Creative
The Expo Group
Nicole O'Leary has led strategy and creative experience design for large associations, corporate events, and global brands for over 24 years. With a unique blend of business acumen and creative vision, she is recognized as a business-minded strategist who shapes the future of events with intelligence-driven insights and bold innovation. A PCMA best-in-class speaker, Nicole is a thought leader at the intersection of trade shows, audience intelligence, and strategic growth.
Today, Nicole leads Strategy & Creative at The Expo Group, where she partners with clients to architect trade shows and events that deliver unique, engaging, and measurable experiences for diverse and multi-generational audiences. Her forward-looking approach emphasizes global audience intelligence, leveraging data and predictive insights to inform design decisions, foster deeper engagement, and unlock new pathways for event ROI.
Date
In a world overflowing with data, the challenge isn’t just collecting it — it’s knowing how to tap into the right insights to drive meaningful change. Explore how to unlock untapped data sources, break down fragmented systems and rethink how you design experiences to foster year-round engagement and community growth, while delivering value to brand partners and sponsors. Learn how to leverage AI to analyze vast amounts of data, uncover key trends and shape a strategic playbook for future events.
Sponsored by The Expo Group
Learning outcomes:
Discover how to extend the life of your event by using data to create continuous touchpoints that foster ongoing audience connection and community growth
Learn how to build a data-driven business case using real-time audience insights to deliver measurable ROI to your brand partners and sponsors
Capitalize on five key macro trends by leveraging deep research and analysis of millions of real-time data points to drive strategic decision-making
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 1.0 credits
* CMP/CEU Approved: Domain L: Evaluation Process, 1.0 credits
* CSEP Approved