Virginie and Joel share Destination Canada’s approach to designing brand activations that are acts, not ads—immersive experiences that bring your brand to life, shift perspectives and spark action. From thought-leader walks to collaborative escape rooms, see how bold design choices transform content delivery, inspire authentic engagement and create impact long after the event ends.

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits

* CSEP Approved