Loading...
- About
- Exhibit
- Attend
- What's on
- Help
- Exhibitor Directory
- Show more
Senior Director Strategic Initiatives
Destination Canada
Joel Walton is the Senior Director of Strategic Initiatives for Business Events at Destination Canada, where he supports efforts to position Canada as a global leader in impactful, inclusive and sustainable business events. With years of experience in destination marketing—including his time as CMO for Northwest Territories Tourism—Joel brings expertise in strategic planning, destination development and place‑based storytelling.
Joel’s work focuses on building meaningful connections between people and places, aligning business events with Canada’s key economic sectors and contributing to a wider narrative of openness, knowledge‑sharing and belonging.
Date
Virginie and Joel share Destination Canada’s approach to designing brand activations that are acts, not ads—immersive experiences that bring your brand to life, shift perspectives and spark action. From thought-leader walks to collaborative escape rooms, see how bold design choices transform content delivery, inspire authentic engagement and create impact long after the event ends.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CSEP Approved