The enterprise value proposition of a single-source vendor
Leadership and Culture

The enterprise value proposition of a single-source vendor

Monday, Oct 6, 2025
2:30 PM - 3:30 PM | America/Los_Angeles

Education session

North Convention Center, Mandalay Bay | South Pacific I
English
About

In the high-stakes world of live event production, every detail matters—and the right strategy can make all the difference. More event professionals are turning to a single-source approach for production partnerships, transforming enterprise solutions across the industry.

Gain clarity as Lisa outlines the objectives, benefits and risks of consolidating under one capable, comprehensive vendor. Then, hear from Courtney and Sandra as they share how they built a strong partnership, what prompted their decision, and the results that reshaped their ROI. Wrap up with a guided exercise to explore your own challenges and decide whether this approach is right for you. From eliminating vendor finger-pointing and streamlining pre-production to achieving creative integration and faster execution, this is a practical roadmap for managing live events with confidence.

Learning outcomes:

Why fewer vendors can mean better execution

Get insight into the transition to a single-source vendor

Discover wins including faster setup times, reduced surprises and streamlined budgets

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 2: Bidding for Conventions, 1.0 credits

* CSEP Approved

Speakers

Sandra Bench

Sr. Business Development DirectorFreeman

Courtney Jackson

Senior Director, US Events OperationsForrester

Lisa Leslie

Sr Business Development DirectorFreeman