Attention is today’s most valuable currency—and forward-thinking destinations and event planners are learning how to invest it wisely. Explore how you can harness the power of digital creators to boost awareness, drive attendance and deliver measurable economic impact.

Drawing on over a decade of partnership with Milwaukee—a destination that’s embraced creator-driven storytelling—and the global reach of influencers like Nick, Ant and Alysse, Jeff shares practical strategies and future-focused insights. Leave with a playbook for integrating creators into your event strategy—and a fresh vision for how this collaboration could reshape destination marketing in the years ahead.

Learning outcomes:

Effectively select and work with influencers to boost event attendance and destination appeal

Apply proven strategies for measuring influencer campaign success and ROI

Gain practical insights and actionable tools for successful influencer partnerships

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits

* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits

* CSEP Approved