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Creative Director
Ready to Stare
Alysse Dalessandro (she/her) is a multi-hyphenate creator with over 15 years’ experience, whose content focuses on LGBTQ+ travel; gender-affirming and plus size fashion, and living with diabetes. She was a part of the first generation of influencers who helped create the roadmap for modern-day content creators—and has garnered millions of impressions across her social media platforms since starting Ready to Stare in 2012. Her proudest moments include participating in the 2019 World Pride Campaign by Absolut Vodka, being named one of Google’s LGBTQ+ changemakers (2022), working with Abbott Global to promote a body-neutral approach to type 2 diabetes (2020-2023), as well as developing and implementing VACAYA’s inclusive and accessible travel programming starting in 2021.
In 2024, RevryTV nominated Alysse for the QueerX Best Social Media Award but ultimately she lost to the iconic Dylan Mulvaney. Alysse aims to be inclusive and affirming in everything she does, promoting creativity and visibility in an encouraging and relatable way. She currently lives in Cleveland, OH with her wife and their two pups.
Date
Attention is today’s most valuable currency—and forward-thinking destinations and event planners are learning how to invest it wisely. Explore how you can harness the power of digital creators to boost awareness, drive attendance and deliver measurable economic impact.
Drawing on over a decade of partnership with Milwaukee—a destination that’s embraced creator-driven storytelling—and the global reach of influencers like Nick, Ant and Alysse, Jeff shares practical strategies and future-focused insights. Leave with a playbook for integrating creators into your event strategy—and a fresh vision for how this collaboration could reshape destination marketing in the years ahead.
Learning outcomes:
Effectively select and work with influencers to boost event attendance and destination appeal
Apply proven strategies for measuring influencer campaign success and ROI
Gain practical insights and actionable tools for successful influencer partnerships
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits
* CSEP Approved