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Senior Director, US Events Operations
Forrester
Courtney has over 20 years’ experience in the events industry. She began her career at Gartner before launching a successful independent business, managing contracts with major trade shows such as Dreamforce, CES and SEMA.
For more than five years she has been leading Forrester’s North American Events Operations and Sponsorship Operations, driving strategic growth and operational excellence. In addition to the company’s external events, she also works on the internal annual incentive program.
When she’s not immersed in event planning, you’re likely to find her traveling through Europe or enjoying the great outdoors in Colorado.
Date
In the high-stakes world of live event production, every detail matters—and the right strategy can make all the difference. More event professionals are turning to a single-source approach for production partnerships, transforming enterprise solutions across the industry.
Gain clarity as Lisa outlines the objectives, benefits and risks of consolidating under one capable, comprehensive vendor. Then, hear from Courtney and Sandra as they share how they built a strong partnership, what prompted their decision, and the results that reshaped their ROI. Wrap up with a guided exercise to explore your own challenges and decide whether this approach is right for you. From eliminating vendor finger-pointing and streamlining pre-production to achieving creative integration and faster execution, this is a practical roadmap for managing live events with confidence.
Learning outcomes:
Why fewer vendors can mean better execution
Get insight into the transition to a single-source vendor
Discover wins including faster setup times, reduced surprises and streamlined budgets
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 2: Bidding for Conventions, 1.0 credits
* CSEP Approved