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Chief Executive Officer
Meetingmax Inc
Jeff Duncan is the CEO of two industry-shaping companies that connect hospitality technology with modern marketing. At Meetingmax, Jeff leads the hotel-block management software trusted by global events and destinations to maximize room-night revenue, improve attendee experience and simplify housing logistics.
Through Ingenuity Live, Jeff advises and represents some of today’s most influential digital creators, helping brands and destinations harness the power of influencer marketing to drive awareness, engagement and measurable results. From Fortune 500 companies to emerging destinations, Jeff has built programs that integrate content creators directly into the event experience and transform them into powerful storytelling partners.
With more than two decades of experience in travel, events, and media, Jeff brings a unique perspective on how destinations can leverage both technology and talent to amplify their reach. At IMEX America he’ll share insights on blending housing solutions, event strategy and influencer-driven storytelling to create events that resonate far beyond the convention floor.
Date
Attention is today’s most valuable currency—and forward-thinking destinations and event planners are learning how to invest it wisely. Explore how you can harness the power of digital creators to boost awareness, drive attendance and deliver measurable economic impact.
Drawing on over a decade of partnership with Milwaukee—a destination that’s embraced creator-driven storytelling—and the global reach of influencers like Nick, Ant and Alysse, Jeff shares practical strategies and future-focused insights. Leave with a playbook for integrating creators into your event strategy—and a fresh vision for how this collaboration could reshape destination marketing in the years ahead.
Learning outcomes:
Effectively select and work with influencers to boost event attendance and destination appeal
Apply proven strategies for measuring influencer campaign success and ROI
Gain practical insights and actionable tools for successful influencer partnerships
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits
* CSEP Approved