Professor and Department Chair of Experience Design and Management
Brigham Young University
Mat is the Department Chair of Experience Design and Management for the Marriott School of Business at Brigham Young University. His experience design research focuses on memorable, meaningful and transformative experiences. He also collaborates on research exploring the neurological connection between storytelling and social connection. Mat’s publications have appeared in a variety of journals including the Journal of Applied Psychology, Journal of Environmental Psychology, Journal of Adolescent Research and Journal of Leisure Research. Mat co-authored Designing Experiences, with Robert Rossman, published in 2019 by Columbia Business School Press. Mat works with organizations across a variety of sectors including healthcare, education, not for profit, tourism, manufacturing and consumer product goods to provide training and consulting around experience design. Mat is a part of the Founding Circle of the World Experience Organization and a member of the Experience Research Society’s Executive Committee. He has received both an Alumni Distinguished Fellowship and a Research Excellence: Inspiring Learning Award from the Marriott School of Business. He is also a LEGO® SERIOUS PLAY certified facilitator. Mat is married to Chenae Duerden and they have four children. Their favorite experiences happen outdoors on bikes, trails, rafts and skis.
Date

Explore what makes a truly inspirational tourist experience with Mat and Terry. Terry’s latest book, The Spark and a Sense of Wonder is a practical guide to creating and enjoying meaningful travel experiences. He’ll expand on his research, highlighting the role of psychogeography in tourism and sharing standout examples of best practice.
Learning outcomes:
Inspire your guests consistently
Create wonder in live experiences

Explore how our brains are hardwired for narrative. These narratives create self-defining memories that can alter attitudes, drive behavior and shape identities. Jessica and Mat explain how to design transformative experiences using storytelling.
Learning outcomes:
Deconstruct the relationship between stories, attitudes, identity and behavior
Identify key storytelling principles that can be applied to design experiences
Understand how storytelling can contribute to the formation of transformative identity narratives
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CSEP Approved