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Head of Marketing
Cheerful Twentyfirst
Georgia is a global agency leader with proven success in brand storytelling and experiential marketing. She leads growth, international networks and marketing at Cheerful Twentyfirst. She is known for clever creative and catchy copy. She is passionate about sports culture and is based in London.
Date
Discover how the psychology of persuasion can transform your event strategy. Explore how subtle shifts in language, design and structure can boost engagement, influence behavior and drive revenue. Learn how to apply proven psychological principles to maximize sponsorship, sales and attendee impact.
Learning outcomes:
Define key psychological principles such as scarcity, reciprocity and social proof
Influence sponsor, exhibitor and attendee decision-making through strategic design and messaging
Gain actionable tactics to increase event revenue using persuasion-driven negotiation techniques
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 credits
* CMP/CEU Approved: Domain I: Site Management, 0.75 credits
* CSEP Approved