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Content Creator
nickandant
Anthony Cushion is a content creator, property renovator and co-founder of Studio Toteda, a design-focused renovation brand he runs with his husband, Nick Toteda. With a combined online following of over 5 million across TikTok, YouTube and Instagram, Anthony creates content around relationships, home and living, and lifestyle.
Anthony began his career as a fitness professional and content creator, building an engaged digital community before transitioning into property renovation sharing his life with his husband, Nick. Since 2019, his work has been featured in Business Insider, Metro and more.
Outside his work in property and digital media, Anthony is an advocate for LGBTQ+ visibility and representation in mainstream lifestyle content. He is based in London, where he continues to collaborate with lifestyle brands.
Date
Attention is today’s most valuable currency—and forward-thinking destinations and event planners are learning how to invest it wisely. Explore how you can harness the power of digital creators to boost awareness, drive attendance and deliver measurable economic impact.
Drawing on over a decade of partnership with Milwaukee—a destination that’s embraced creator-driven storytelling—and the global reach of influencers like Nick, Ant and Alysse, Jeff shares practical strategies and future-focused insights. Leave with a playbook for integrating creators into your event strategy—and a fresh vision for how this collaboration could reshape destination marketing in the years ahead.
Learning outcomes:
Effectively select and work with influencers to boost event attendance and destination appeal
Apply proven strategies for measuring influencer campaign success and ROI
Gain practical insights and actionable tools for successful influencer partnerships
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits
* CSEP Approved