Loading...
- About
- Exhibit
- Attend
- What's on
- Help
- Exhibitor Directory
- Show more
Content Creator
nickandant
Nick Toteda is a social media content creator with nearly 12 years’ experience building engaged online communities. Beginning at 14 by producing short films, he transitioned from aspiring actor to creator across niches including DIY slime tutorials, LGBTQ+ relationship storytelling and now home interiors. Nick has grown a YouTube channel to over 2 million subscribers and a combined following of more than 5 million, generating around 40 million organic views each month.
Alongside his husband, Nick co-hosts Old Gays New Gays, one of the UK’s largest LGBTQ+ podcasts, and made history as the first LGBTQ+ podcast to host a major red carpet event. His work has been featured in The Guardian, Business Insider, Metro, BBC, and more. He has spoken at events including South by Southwest, VidCon and Playlist Live.
Nick continues to create content and actively advocates for LGBTQ+ rights through Pride events and media projects. Beyond his online work, he enjoys reimagining spaces through interior design, traveling and experimenting with new storytelling formats.
Date
Attention is today’s most valuable currency—and forward-thinking destinations and event planners are learning how to invest it wisely. Explore how you can harness the power of digital creators to boost awareness, drive attendance and deliver measurable economic impact.
Drawing on over a decade of partnership with Milwaukee—a destination that’s embraced creator-driven storytelling—and the global reach of influencers like Nick, Ant and Alysse, Jeff shares practical strategies and future-focused insights. Leave with a playbook for integrating creators into your event strategy—and a fresh vision for how this collaboration could reshape destination marketing in the years ahead.
Learning outcomes:
Effectively select and work with influencers to boost event attendance and destination appeal
Apply proven strategies for measuring influencer campaign success and ROI
Gain practical insights and actionable tools for successful influencer partnerships
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits
* CSEP Approved