Partner
KFW
Dr Maksim Godovykh has over 20 years’ experience spanning research, business, government and international organizations. He has led global research projects, developed innovation pipelines, headed a government agency and managed international organizations. His work has been published in leading academic journals and featured in books, encyclopedias, industry publications and media outlets. Maksim has organized more than 300 major events and currently chairs the Research Advisory Board of MPI.
Date

Event professionals like you face increasing pressure to demonstrate the value of your work to a wide range of stakeholders. Using the new MPI-supported book, Event Evaluation, gain practical tools and strategies for measuring event experience, engagement, impact and success across all event types. Explore why evaluation matters now more than ever, discover innovative methods for measuring experience, and receive a simple framework to integrate evaluation into your planning process.
Learning outcomes:
Explore the rising importance of event evaluation in demonstrating value, improving outcomes and meeting stakeholder expectations
Discover innovative methods to measure attendee experience, engagement and impact using both traditional tools and emerging technologies
Create a basic framework to integrate evaluation into the event design process, using templates and real-world examples
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1.0 credits
* CMP/CEU Approved: Domain G: Stakeholder Management, 1.0 credits
* CSEP Approved

Event professionals are under growing pressure to show the value of their work to a wide range of stakeholders. Using the new MPI-supported book Event Evaluation, practical tools and strategies to measure experience, engagement, impact and success across all types of events will be shared. Explore why evaluation matters more than ever, discover fresh ways to measure experience, and take away a simple framework to build into your planning.
Learning outcomes:
Explore the importance of event evaluation in demonstrating value, improving outcomes and meeting expectations
Discover innovative methods to measure attendee experience, engagement and impact
Create a basic framework to integrate evaluation into the event design process
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits
* CMP/CEU Approved: Domain H: Event Design, 0.5 credits
* CSEP Approved