Event professionals like you face increasing pressure to demonstrate the value of your work to a wide range of stakeholders. Using the new MPI-supported book, Event Evaluation, gain practical tools and strategies for measuring event experience, engagement, impact and success across all event types. Explore why evaluation matters now more than ever, discover innovative methods for measuring experience, and receive a simple framework to integrate evaluation into your planning process.

Learning outcomes:

Explore the rising importance of event evaluation in demonstrating value, improving outcomes and meeting stakeholder expectations

Discover innovative methods to measure attendee experience, engagement and impact using both traditional tools and emerging technologies

Create a basic framework to integrate evaluation into the event design process, using templates and real-world examples

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1.0 credits

* CMP/CEU Approved: Domain G: Stakeholder Management, 1.0 credits

* CSEP Approved