Event professionals are under growing pressure to show the value of their work to a wide range of stakeholders. Using the new MPI-supported book Event Evaluation, practical tools and strategies to measure experience, engagement, impact and success across all types of events will be shared. Explore why evaluation matters more than ever, discover fresh ways to measure experience, and take away a simple framework to build into your planning.

Learning outcomes:

Explore the importance of event evaluation in demonstrating value, improving outcomes and meeting expectations

Discover innovative methods to measure attendee experience, engagement and impact

Create a basic framework to integrate evaluation into the event design process

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits

* CMP/CEU Approved: Domain H: Event Design, 0.5 credits

* CSEP Approved