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Reuleaux
With nearly 15 years in the experiential industry, Laura Hess is an experience strategist for immersive and interactive productions. Past projects include brand activations, experiential marketing, participatory theater, film, VR, installation art and themed entertainment.
Drawing from her interdisciplinary background, her work considers the impact of business models and consumer UX alongside the narrative experience. She specializes in creative strategy and concept development across new and traditional formats, delivering meaningful solutions for independent and global media companies.
She has built a vast industry index: exploring more than 500 productions in five years (in-person, digital and hybrid) to create REMARKABLE 2025, an award-winning report introducing a new methodology for evaluation. The REMARKABLE rubric aims to quantify ROX (Return on Experience), alongside traditional metrics and emergent data.
In 2021, she founded Reuleaux, an experiential consultancy. She’s also a founding member and advisor for the World Experience Organization.
After completing a Master of Science in Leadership for Creative Enterprises at Northwestern University, she has no plans for another degree with a longer title.
Date
Explore a new evaluation framework which quantifies the ROX (return on experience) of experiential events. The REMARKABLE rubric captures a comprehensive array of audience engagement and emotional affinity, filling in gaps from traditional evaluation metrics. Using production examples from her REMARKABLE 2025 Report, Laura outlines the evolution, application and value of the rubric.
Learning outcomes:
Apply the framework
Employ it as a design tool to clarify intentionality and to deliver on goals and KPIs
Use it as an educational asset to create shared language across departments and with clients
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits
* CSEP Approved
Explore a new evaluation framework that quantifies the return on experience (ROX) of experiential events. The REMARKABLE rubric measures a comprehensive array of audience engagement and emotional affinity, filling in gaps left by traditional evaluation metrics. Using production examples from the REMARKABLE 2025 Report, Laura outlines the evolution, application and value of the rubric.
Learning outcomes:
Evaluate emotional resonance, audience engagement and event memorability
Quantify the value of experiences
Clarify design goals and intentionality
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits
* CSEP Approved