Explore a new evaluation framework that quantifies the return on experience (ROX) of experiential events. The REMARKABLE rubric measures a comprehensive array of audience engagement and emotional affinity, filling in gaps left by traditional evaluation metrics. Using production examples from the REMARKABLE 2025 Report, Laura outlines the evolution, application and value of the rubric.

Learning outcomes:

Evaluate emotional resonance, audience engagement and event memorability

Quantify the value of experiences

Clarify design goals and intentionality

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits

* CSEP Approved