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Author on Sales Leadership
Steps to WIN
Ciara Feely helps sales leaders build high-performing teams and move from transactional selling to relationship-led partnerships. A bestselling author and sales strategist, Ciara shows teams how meaningful conversations can strengthen connections and drive revenue.
With 20-plus years' experience, including 10 years as a client agent and 10 as a hotelier, Ciara understands both what clients need and how sales teams can deliver. She equips teams to listen with purpose, engage buyers more meaningfully and align their approach with the way clients want to buy.
Ciara is the author of Steps to Win in the Meetings Industry and speaks at global events including IMEX, MPI, SITE and IVMA. She also serves as VP of Community for MPI UK & Ireland.
Ciara lives in rural Ireland with her husband and twin boys. She enjoys creating herbal tea blends and foraging. Her practical style and fresh perspective help organizations take a more effective approach to sales.
Date
Time is precious—and today’s conference planners expect site visits that deliver real value. Their expectations have changed. They’re looking for tailored, high-impact experiences that help them make fast, confident decisions. Evolving your approach means staying ahead—and winning business before the client walks out the door. Ciara shares proven strategies and invites you to brainstorm fresh approaches to transform your site visits.
Learning outcomes:
Prepare strategically for a site visit so every detail is tailored to your client’s needs and priorities
Deliver an engaging, high-impact experience to help the client visualize their event in your space
Follow up with purpose to maintain momentum and position yourself as the venue of choice
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.50 credits
* CMP/CEU Approved: Domain I: Site Management, 1.0 credits
* CSEP Approved
When US conference organizers collaborate with European destinations, brilliant events are created. However, the journey can sometimes be challenging. Join a safe space for both buyers and European event partners to share what drives you mad, and explore better collaboration and communication.
Share perspectives, build understanding and leave with practical ways to make the planning process less stressful and more successful.
Invitation only.
Learning outcomes:
Gain fresh perspectives on the real (and often unspoken) frustrations in the US-Europe event planning relationship
Explore practical, culturally aware solutions to improve communication and collaboration
Leave with actionable strategies to create smoother processes, better outcomes—and stronger partnerships
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 1.5 credits
* CSEP Approved
Your work changes minds, moves marketsand inspires action. Whether you're selling high value space or designing events, you're an architect of change. You don’t just organize events or sell space—you impact what people think, feel, say or do. That changes the world. Explore how to communicate the true impact of your work. Gain the language to communicate that value with confidence, leading conversations with high level stakeholders.
Learning outcomes:
Engage in a facilitated peer conversation and leave with renewed purpose, language and the tools to lead with confidence
Articulate the strategic value of your work to influence decision-makers and secure investment or close higher value deals
Communicate the deeper purpose behind events—shifting focus from logistics to lasting impact
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CSEP Approved