With over 20 years’ B2B experience, Brad Gillespie is the founder of The METHOD Project—a research and advisory company dedicated to bringing data and operations cohesion to corporate meetings, events, travel and hospitality.

Previously, Brad served as General Manager of Consulting at Cvent, where he partnered with enterprise clients to modernize their event marketing and management strategies. His work spanned planning, process design, technology evaluation, integrations and analytics.

Brad’s leadership journey also includes roles as Chief Marketing Officer at Octiv (acquired by Conga) and SiriusDecisions (acquired by Forrester), along with senior positions at ROLTA and Zanett (acquired by KPMG). He’s a two-time founder, start-up advisor and investor.

A former college baseball player, Brad now volunteers in the local Babe Ruth league, where he coaches one of his twin sons.