Michelle Moon, CMP, CTE, is a hospitality leader with over 25 years' experience driving destination success through partnership engagement, event strategy and brand elevation.

As Vice President of Partners, Experience & Events at Visit San Antonio, Michelle leads initiatives that strengthen the city’s global profile and deliver exceptional visitor experiences. She oversees revenue streams for the city’s River Walk activations and Membership divisions, while also heading up Special Events and the Destination Experience team.

Recognized for her leadership, Michelle was named to the San Antonio Business Journal’s 40 Under 40 (2017) and selected for Leadership San Antonio Class 40. She has served on the Event Services Professionals Association Board of Directors since 2021 and is an active member of PCMA, Destinations International, and the Texas Travel Alliance, where she earned her CTE through the Travel & Tourism College in 2016.

Beyond her professional work, Michelle is Vice Chair and Board Member for the Amniotic Fluid Embolism Foundation (since 2013). She’s been recognized nationally and internationally by ILEA and NACE for producing benefit events for numerous non-profits and was honored as ESPA Member of the Year in 2021.

When not championing San Antonio, she enjoys traveling with family, reading mystery novels and cooking great food.