Framing our future focus foresight: The imperative of multiple scenario planning
Trends and Research

Framing our future focus foresight: The imperative of multiple scenario planning

Agency
Association
Corporate
Global view
Leadership
Wednesday, Oct 8, 2025
2:30 PM - 3:15 PM | America/Los_Angeles

Education session

Inspiration Hub, Mandalay Bay | Insights Theater, Stand F247
English
About

In early 2025, EIC released the Futures Landscapes Report—the result of a year-long, industry-wide initiative to better understand the issues most likely to shape the global events industry.

According to the report, organizations must shift their mindset and embrace strategic foresight to prepare for multiple scenarios—essential for maintaining and growing competitive advantage.
Hear from influential industry leaders who are using the report’s findings to reflect on the 12 key forces shaping the future of our industry. They’ll share how they’re expanding their strategic foresight, covering talent and workforce development, risk and security, accessibility and ESG.

Learning outcomes:

Discuss the 12 key issues shaping the events industry

Illustrate how to shift strategy to include multiple scenarios

Examine how to turn the identified challenges into growth opportunities

Speakers

Ben Goedegebuure

Chief Global Strategy OfficerMaritz

Senthil Gopinath

CEOInternational Congress & Convention Association (ICCA)

Annette Gregg

CEOSITE/Society for Incentive Travel Excellence

Stephanie Harris

President / CEOIncentive Research Foundation

Moderators

Amy Calvert

President and CEOEvents Industry Council