Just being on LinkedIn isn’t enough. You need a strategy that makes you visible to the right people, builds trust quickly and turns conversations into opportunities. Join Richard as he shows you how to use LinkedIn to stand out, grow your network and win more business. Learn how to design a LinkedIn profile that attracts decision-makers, understand why LinkedIn rewards certain activities, and learn the quickest way to expand reach and build credibility without creating endless content.

Discover how to use LinkedIn search and Sales Navigator to identify and connect with qualified leads, and how to coordinate engagement with your team or partners to amplify visibility. Leave with a simple, repeatable plan to strengthen your presence, build stronger relationships and drive measurable results.

Learning outcomes:

Work with, instead of against, the LinkedIn algorithm

Gain practical techniques to maximize reach and engagement

Craft your LinkedIn profile away from a CV into a lead magnet

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 1.0 credits

* CMP/CEU Approved: Domain J: Marketing and Communication1.0 credits