They clapped, they smiled… but by Tuesday, the moment had faded. Get ready to move beyond “well executed” and design experiences that truly stick. Explore the psychology of memory, uncover why some moments linger while others fade, and understand how to turn audience insight into experiences that inspire, connect and deliver measurable results.

With research-backed frameworks, real-world case studies and actionable tactics, leave ready to transform any event into a lasting, memorable experience.

Learning outcomes:

Apply proven frameworks to create unforgettable moments that drive engagement and action

Engineer memory peaks and endings that elevate brand perception and increase ROI

Design emotionally resonant experiences that keep attendees talking long after the event ends

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits

* CSEP Approved