The magic of building a brand lies in its community. Through participation, creativity and shared purpose, people and companies don’t just create an event—they build a movement. It’s this collective spirit that drives growth, sparks innovation and transforms experiences into a global brand. One that turns connections into a worldwide network of opportunity.

Learning outcomes:

Understanding the power of community when building a brand

Harness community participation to fuel long term engagement

Transform the event experience to drive brand loyalty

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits

* CSEP Approved