Explore how wow can be measured objectively in real-time using advances in neurotechnology. Wow is the value the brain gives to an experience and is strongly associated with post-event information recall, providing an objective ROI for each event session. Knowing each minute what is working and what is not empowers event designers with the most valuable data to create wow every time.

Learning outcomes:

Learn how the brain values experiences

Understand the technology that enables anyone to measure brain value

Learn how to prove the ROI from event attendance

* CMP/CEU Approved: Domain L: Evaluation Process, 1.0 credits