Course Description
Exhibition and event sales involve generating revenue through the sale of exhibition booth spaces, sponsorships, tickets and other products or services associated with exhibitions and events. Effective exhibition and event sales are key to making your event a success and ensuring profitability. This includes reaching out to potential exhibitors and sponsors, negotiating sales agreements, promoting the event to attract attendees, and managing the sales process to ensure maximum revenue generation.

Course Learning Objectives
After completing this course, you should be able to:
• Identify and explain the key steps in the sales cycle
• Describe the exhibition space selection process
• Explain the importance of relationship selling in the sales process.
• Identify different pricing strategies
• Describe what is involved in creating an international sales strategy
• Explain the importance of providing exhibitors with measurable return on investment (ROI)
• Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
• Create a structure to package and present opportunities for exhibiting companies to maximize participation and revenues
• Evaluate the strength of sponsorships and promotional opportunities supporting the core mission of the event, aligning with the event and customers’ objectives

The course is designed to equip you with the knowledge and skills necessary to excel in exhibition and event sales, ensuring you can contribute to the success and profitability of your events.

FEE: $299 for both IAEE members and non-members

Registration link: https://learn.iaee.com/products/exhibition-and-event-sales-imex-america-10625

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 8.0 credits

* CSEP Approved