If you're an event professional looking to understand how your work aligns with your company's marketing and business objectives, this is for you. Understanding how your role drives business is essential to staying valuable and relevant. Explore the marketing funnel, how events align with it and how to communicate effectively with your managers about the events you're executing. From the top of the funnel to generating leads and driving revenue, understand the key terms and concepts you need.

Learning outcomes:

Learn the corporate marketing terms you need to know

Learn how to align your events to the marketing funnel

Speak more strategically about your role and move up the ladder

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits

* CMP/CEU Approved: Domain J: Marketing and Communication 0.5 credits

* CSEP Approved