Explore the Freeman Trends Report research from the past year, including the cumulative insights gleaned from the latest data on economic impacts, global industry trends, generational changes in audiences, and more. Leave with a strategic, 360-degree perspective of the modern live events landscape and a futurist's view of the opportunities and challenges in 2026.

Learning outcomes:

Review key learnings from 2025 from attendees, exhibitors and planners

Understand what attendees want from events and the alignments (and contrasts) with planner perceptions

Apply the learnings and quantified trends to navigate the opportunities and challenges ahead

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 credits

* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits

* CSEP Approved