Explore the art and science of influence in complex organizational settings. Draw on principles from behavioral psychology, communication theory and change management, to navigate resistance, build trust and advocate effectively for new ideas. Learn to identify the psychological roots of resistance to change, strategically frame your message and enhance credibility through trustworthiness, expertise and dynamism.

Sponsored by Visit Austin
In partnership with The University of Texas-Austin, Texas Executive Education at the McCombs School of Business

Learning outcomes:

Explore the psychological foundations of resistance to change in organizational environments

Apply strategic framing techniques to communicate ideas persuasively and reduce opposition

Understand how to gain credibility through trustworthiness, expertise and dynamism

* CSEP Approved