Journey mapping is a crucial element in event planning, as it allows you to visualize and plan every interaction your attendees will have with your event. By understanding and anticipating their needs and expectations, you can create a more personalized and impactful experience. Learn how to leverage the eight phases of the event experience as well as personas to develop tailored event elements that resonate deeply with your audience.

Learning outcomes:

Learn how to elevate your event and deliver unforgettable experiences

Learn why journey mapping is a crucial element in event planning, enabling you to visualize and plan every attendee interaction

Acquire practical skills in formulating and implementing strategies that enhance attendee engagement and satisfaction

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits

* CSEP Approved