Understanding the many sides of sponsorship
Experiential Event Design

Understanding the many sides of sponsorship

Meeting planner toolkit
Tuesday, Oct 7, 2025
1:40 PM - 2:00 PM | America/Los_Angeles

Education session

Bayside Education | More than Experience Theatre, Maritz, Stand D3305
English
About

Sponsorship is increasingly important to events and experiences, and often generates essential funding. In return sponsors expect more than they ever did. Look at creative ways to engage your sponsors and provide them with value for money, while adding value for your end users.

Learning outcomes:

Learn how to identify sponsorship opportunities for your event

Understand the views and expectations of the sponsor

Gain practical suggestions on creating and executing sponsorship opportunities

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 credits

* CSEP Approved

Speakers

Matt Franks

CEO, DRPG America IncDRPG America Inc