Measurement is key to driving event performance, attendee engagement and improving your event to meet your organizational goals and drive amazing attendee experiences. Explore strategy, techniques, tools and new data mechanisms. Understand how measurement can be applied to enhance every aspect of your event.

Learning outcomes:

Understand new methodologies, and how analytics and new tools can transform your event strategy

Learn practical applications to enhance attendee experiences and event outcomes

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.50 credits

* CSEP Approved