Events can play a major part in engaging internal and external audiences and can be integral to success. However, some business leaders rank events low on their list of priorities for investment. Learn what you need to do to change perceptions and put events at the top of everyone's list. Receive practical advice on how to inspire, engage and include stakeholders in experience design.

Learning outcomes:

Illustrate potential barriers that leaders have to investing in events

Gain strategiesto change leaders' perceptions on events

Define what's important for stakeholder management

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits

* CMP/CEU Approved: Domain G: Stakeholder Management, 0.5 credits

* CSEP Approved