Every event is a powerful expression of an organization's brand. Explore how understanding and applying brand archetypes can elevate your event strategy. Apply brand archetypes to the events industry and understand how you can align your event's archetype with your brand's identity to achieve your event goals.

Learning outcomes:

Understand the importance of knowing and identifying your brand's archetype and its core characteristics

Discover how to align your event's archetype with your brand's identity

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.50 credits

* CSEP Approved